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Affordable Marketing

 
Here are just a few marketing tips that work for small business that are just getting started, or that are looking for ideas.

BUILD YOUR CUSTOMER BASE EARLY
Keep your prices lower than you would like, initially, to increase your customer base. This will help word-of-mouth advertising.

ADVERTISE LOCALLY FOR FREE
Consider putting flyer's and/or business cards at local businesses, mailboxes, and similar locations.

JOIN A NETWORK
Join network organizations, like BNI, the Chamber of Commerce, etc.

CREATE PARTNERSHIPS
Create partnerships with companies that compliment yours in some way. A web design firm can partner with an ISP to provide services that the ISP may not already provide. A general contractor could partner with a real estate company, etc.

STRIKE UP CONVERSATIONS
If you don't tell anyone about your business, nobody will know. The more people that know about your business (friends, family, friends of friends, strangers you meet) the more word-of-mouth referrals you may get. It's obviously better to wait until it comes up in conversation, and to be brief but memorable. You don't wait to be "that guy" or "that girl" that always talks ad nauseum about their business.

These are just a few examples. Other affordable ideas include:
  • Having your company logo/information on your car
  • Having a contest/giveaway
  • Writing for your local paper or other websites
  • Giving freebies with your logo to people you meet (pencils, pens, etc.)
Consider brainstorming to come up with additional marketing techniques.

Posted by Brian C. McDonald at 4:11 PM

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